Localization

When you localize your product, you are relocating it to a new country or region.

 

Adapting for the locale includes the translation and the differences in culture, format and usage.

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You can think of localization as a deeper translation to address communication factors such as local idioms and cultural references.

 

So understanding your target audience is crucial.

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Then you still have technical communication issues that send the intended messages, like:

 

• Vocabulary

• Grammar

• Spelling

• Text length

• Appropriate page and images size and layout

• Measurement units

• Date and time formats

• Currency

• Culturally appropriate visuals 

 

Good examples are clinical trials patient-facing materials, that need to be used with a specific target market.

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So, if you want your target audience to feel like your document or product in Brazilian Portuguese is made for them, count on me as your expert.